PR on Steroids: How Contributorships are Changing Media Relations
Monday, Sept. 23, 2019 | Detroit, Michigan | Presentation M3
Contributorships, a non-traditional media relations tactic, establishes clients as regular content contributors at major media outlets. In this manner, clients effectively become the media—the authority of their voices aligned with the credibility of the publishing outlet. In this session, Tony DeFazio explores the benefits and challenges of contributorship programs. He’ll demonstrate how communicators can use five key marketing principles to develop effective contributorship programs: targeting, content strategy development, content creation, media distribution and digital optimization. He’ll also explain how clients, as content owners, can leverage published messaging to deliver high-impact content strategies across owned digital channels.
- Click here to reserve your seat at the conference presentation.
- Click here to learn more about our Contributorship Practice.
- Also, check out our blog post on Contributorships.
- Dozens of industry innovators will speak at the IABC’s Heritage Region Conference 2019. Which presentations look most interesting to you? Click for a full list of speakers.
We look forward to seeing you in Detroit, September 22-24!