PR on Steroids: How Contributorships are Changing Media Relations

 Monday, Sept. 23, 2019 | Detroit, Michigan | Presentation M3 

Contributorships, a non-traditional media relations tactic, establishes clients as regular content contributors at major media outlets. In this manner, clients effectively become the media—the authority of their voices aligned with the credibility of the publishing outlet. In this session, Tony DeFazio explores the benefits and challenges of contributorship programs. He’ll demonstrate how communicators can use five key marketing principles to develop effective contributorship programs: targeting, content strategy development, content creation, media distribution and digital optimization. He’ll also explain how clients, as content owners, can leverage published messaging to deliver high-impact content strategies across owned digital channels.

We look forward to seeing you in Detroit, September 22-24!