Immersion in client’s business to understand the operations and key drivers for their market followed by interviewing company executives to identify newsworthy stories, PR challenges and opportunities.
Strategic roadmap for the campaign that provides timetable for execution, establishes objectives, deliverables and expectations for results.
Develop press releases, fact sheets, company bios, website copy, social media contact, blog posts for campaign.
Engage media and industry targets with proactive outreach to effective positive outcomes consistent with campaign objectives.
Some reviews from clients
" As a quickly growing real estate company, we needed to articulate a complex business model to a diverse group of audiences. DeFazio Communications helped us distill our message to high-end media outlets around the country that raised our profile among key trade and consumer audiences. The campaign resulted in extensive print, broadcast and digital coverage, which served to reinforce our industry leadership at a time when a growing number of competitors were emerging.
" I experienced firsthand the power of strategic public relations. Tony and his team at DeFazio Communications’ leadership and sage PR experience was critical to promoting and publicizing our events, public works projects and fundraising initiatives. With his help we won the Pennsylvania Downtown Center’s Townie Award for best promotional event of the year. We couldn’t have done it without the impactful articles they placed in regional media."
" When we launched the Wall Street Warfighters Foundation, we turned to DeFazio Communications. Tony personally walked us through the campaign, including scripting General Peter Pace as our spokesperson, and managed the outreach to media influencing our key constituencies. The resulting media coverage took us from obscurity to the national stage in less than three months, making the job of attracting sponsors, training, and placing veterans in financial services jobs much easier."
" I have continually relied on Tony and the team at DeFazio Communications for strategic public relations advice. The firm was essential in helping us identify and leverage newsworthy aspect of our operations that we hadn’t brought to light in the previous 10 years. The team waded into our business processes with enthusiasm; quickly identify newsworthy programs, case studies and story angle that generated profound coverage in media reaching key constituencies."