This practice was formed in partnership with David R. Evanson, one of the nation’s most prolific and successful business writers, and with whom we have a 25-year relationship.
So-called contributorships turns the conventional public relations equation on its ear. Rather the pitching stories to the media and fighting for coverage, we establish our clients as regular contributors at the major/influential/credible media outlets that their prospects read.
Clients control the editorial agenda
Clients control the content
Clients control the timing
Clients control the length of their exposure
And, because our clients maintain the rights to the content they create, their contributed content offers a powerful content creation engine for social media programs and website SEO.
We use our relationships and know how to market clients directly to targeted outlets, negotiate the terms of their contributions, and assist them in developing and executing on editorial agendas with fresh, vibrant content.
By helping our clients join the ranks of the media in targeted outlets, DeFazio Communications gives them exposure with superb reach, frequency and impact.