Testimonial
"Tony DeFazio is on my speed dial for press coverage. He delivers exposure at any level of media. His knowledge of the media and rolodex of contacts is incredibly powerful. From The Wall Street Journal to Bloomberg and nearly everything in between, he has generated marquee coverage that has enhanced operations and attracted business opportunities for a range of projects."
Nicholas S. Schorsch, Chairman & CEO of American Realty Capital
Real Estate Investment Firm Raises Dividend During Recession
American Realty Capital, an integrated real estate investment company, had a tall order. A newcomer to a busy field of non-traded Real Estate Investment Trusts (REIT), the company wanted to draw even with established competitors one year into operations.
DeFazio Communications was tapped to orchestrate a multi-pronged public relations campaign to support the launch of American Realty Capital Trust, the company's publically registered, non-traded REIT. Leveraging executive appointments and scores of new product announcements, we raised the profile of the company through dozens of high-impact media placements in financial services, banking and real estate media. Results includes feature stories in American Banker, National Real Estate Investor, Investment News, SNL Financial, Crittenden, Commercial Property News, GlobeSt.com and Costar as well as regional business journals and daily newspapers around the country.
The company became one of the most active investors in the industry and raised its dividend within the first year of operation while competitors cut or suspended theirs.