Testimonial
"As a quickly growing real estate company, we needed to articulate a complex business model to a diverse group of audiences. Tony DeFazio helped us distill our message and tell a compelling story to high-end media outlets around the country that raised our profile among key trade and consumer audiences. The campaign resulted in hundreds of print articles, television segments and online coverage which served to reinforced our industry leadership at a time when a growing number of competitors were emerging."
Glenn Blumenthal, former Board of Director & Chief Operating Officer of American Financial Realty Trust
Real Estate Investment Trust Same Store Leasing Jumps 300%
As a quickly growing Real Estate Investment Trust (REIT), American Financial Realty Trust (NYSE:AFR) needed a comprehensive public relations program to power its brand development and increase the visibility of its bank-focused real estate portfolio.
DeFazio Communications developed an integrated public relations program featuring speaking opportunities at industry conferences as well as by-lined columns and feature stories quoting executive management in national business, banking, real estate and retail media. Results included high-impact coverage in The Wall Street Journal, Real Estate Portfolio, Real Estate Forum, National Real Estate Investor, Retail Traffic, Convenience Store News, Shopping Center Business, Chain Store Age, U.S. Banker, American Banker, The Philadelphia Inquirer and Philadelphia Business Journal.
The effort generated more than $1 million of positive press coverage, won the CEO a seat on the Board of National Association of Real Investment Trusts (NAREIT) and triggered a 300% increase in same store leasing leads.